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Fisher served as an Oracle VP until December In April , Fisher predicted U. An entrepreneurship aficionado, Fisher is a media commentator and lectures frequently at university business schools.
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Fisher writes for Sandhill. You can connect with Jon Fisher on Twitter. Player FM is scanning the web for high-quality podcasts for you to enjoy right now. It's the best podcast app and works on Android, iPhone, and the web. Signup to sync subscriptions across devices. Your subcriptions will sync with your account on this website too.
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Strategic Entrepreneurism: Shattering the Start-Up Entrepreneurial Myths
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How To Start a Business with the Intent of Being Acquired by a Larger Company
To better communicate with your customers, you can begin by announcing what your company stands for. Studies in the U.
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Other ways to communicate with customers is by crafting messages tailored perfectly for them, use positive phrases and connect with them on your blog, newsletter, and social media platforms. Not only does this start conversations with your customers, it also establishes you as an expert, which in turn establishes trust.
Strategic Entrepreneurism With Jon Fisher The Rob McNealy Program podcast
The members of your community are more likely to stick with your during the long haul if you go the extra mile to thank them, surprise them, or offer them a personalized experience. Some classic examples of brands going the distance to please customers are the Ritz-Carlton returning a stuffed giraffe to a child, Taco Bell shipping a food truck to a town in Alaska after a hoax and Zappos has too many examples to list in one little blurb.
You can accomplish that by spending more time with customers, focusing on quality rather than speed and choosing the right platform to communicate with your customers. While loyalty programs may not improve growth for certain industries, they remain an important tactic in increasing revenue and rewarding loyal customers by making them feel like VIPs.
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